<Notice> "Optimizing the effect of attracting customers online! Final paid media edition" Held on June 22nd (Thursday) in Akasaka, Tokyo (free / capacity system)

Thoroughly utilize triple media! Content marketing practical course (all 3 sessions)

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa) will hold a free seminar “Thoroughly utilize triple media! Content marketing practical course (3 sessions in total)” from 5:00 pm on Thursday, June 22, 2017. ~Final Paid Media Edition~” will be held in Akasaka, Tokyo.


We will be holding the third and final seminar in the content marketing practical course, where participants have learned practical content marketing know-how to help companies achieve their marketing goals.

In web marketing, the combined use of owned media and earned media is attracting attention, and the first "Owned Media" edition and the second "Earned Media" edition are aimed at companies in various industries. Thank you very much for your participation, it was a full house.

The final episode, to be held on June 22nd, will be the ``Paid Media'' edition, which focuses on paid Internet advertisements that are good at raising awareness and attracting customers, such as listing advertisements, remarketing advertisements, and in-feed advertisements. Since "paid media" can broadly reach out to all kinds of consumers, it is a starting point for marketing collaboration with your own media, SNS, etc.

This seminar will introduce paid media that is effective in implementing content marketing, and explain how to use it with an eye toward strategic collaboration with other media, based on the latest success stories.
This seminar is a must-attend not only for marketers but also for those who want to practice attracting customers through web advertising.

Furthermore, in addition to looking back on the last time, such as tips for successfully running your own website in the "Owned Media" edition and how to use SNS in the "Earned Media" edition, there are also points that you should never forget in triple media, and three points. There will be time to share all the know-how on how to achieve overwhelming results in the media, so you can put it into practice even if you only participate this time.

Background of the event

Consumers are increasingly gathering information online, and the importance of communicating online is rapidly increasing. In particular, as websites are seen as an important source of information, content marketing is attracting attention as a means of acquiring new customers.

In particular, regarding the use of triple media, as a corporate marketing person, it is now important to not only understand the characteristics and differences of each media, but also how to use each and how to effectively collaborate the three media. This is a required skill.

What is “triple media” that maximizes the results of content marketing?

① Paid media (recognition/attracting customers)
Paid media such as listing ads, remarketing ads, and in-feed ads.
Communicate information about your company to a wide range of first-time users.

② Earned media (spreading word of mouth and becoming fans)
External media centered on SNS such as Facebook and Twitter.
Share your company's information with other users and have them become fans.

 Owned media (maintaining relationships with customers)
Company media such as corporate sites and company blogs.
Maintain relationships by regularly delivering information about your company to existing (and potential) customers.

Those who are already using one of them will be able to learn how to use them, and those who are just starting out will be able to effectively implement content marketing by understanding the characteristics of each.

This is the final episode of the three-part seminar series that will help you master this new method. As a fitting finale, I would like to introduce some practical content that you will want to try right away starting tomorrow.

~Voices from participants in the 2nd “Earned Media” seminar (partial)~


●It was very helpful because I learned about examples that took advantage of the characteristics of each media. (cosmetics manufacturer)
●It was easy to understand because there were many specific examples and the content was well organized. I'll try it right away. (Recruitment industry)
●I realized once again that the effectiveness can be increased by using multiple media. (financial industry) etc.

Recommended for the following people

・Those who are considering introducing content marketing but don't know where to start
・Those who are already practicing content marketing but are worried about how to get results.
・Those who want to achieve their goals through web marketing

Seminar details

“Optimize the effect of attracting customers online! Final episode: Paid media edition”
~ Thoroughly utilize triple media! Content Marketing Practical Course (3 sessions in total) ~
・Date and time: Thursday, June 22, 2017 17:00-18:30 (doors open 16:40)
・Venue: Optimizer Seminar Room, 2F Orient Akasaka Mortside Building, 1-1-7 Motoakasaka, Minato-ku, Tokyo
Tokyo Metro Ginza Line / Marunouchi Line "Akasaka Mitsuke" Station Exit B 3 minutes on foot
5-minute walk from Exit 9a of Nagatacho Station on the Tokyo Metro Namboku Line/Yurakucho Line
4-minute walk from Exit 7 of Nagatacho Station on the Tokyo Metro Hanzomon Line
・Capacity: 20 companies (advance application required, up to 3 people per company)
・How to participate: Free ・Please apply from the website below.
*This seminar is for advertisers. Please refrain from participation from other companies in the same industry.


Part 1: A complete review of owned media and earned media!
Part 2: Examples and tips for using paid media for success!
Part 3: Triple media comprehensive strategy! How to achieve overwhelming results
*In order to provide you with the latest information, some of the above contents may be subject to change.

Future schedule

1st April 25, 2017 (Tuesday) “Owned Media Edition” *Full house*
2nd May 25, 2017 (Thursday) “Earned Media Edition” *Full house*
3rd June 22, 2017 (Thursday) “Paid Media Edition”
*Schedule is subject to change.

About Optimizer Co., Ltd.

We are a comprehensive strategic marketing company that is celebrating its 13th year in business. We are collaborating with the ``WEB customer attraction optimization business'' that makes full use of cutting-edge WEB technology, the ``Energy optimization business'' in conjunction with electricity liberalization, and the Japanese general agent of the popular American apparel brand ``Mud Pie'' and the embassies of each country. We are developing a variety of businesses that fully utilize marketing theory to connect companies and consumers, such as the ``Overseas Distribution Optimization Business,'' which promotes the wholesale of overseas products such as biomass fuel. The various seminars we have held since 2015 have been attended by over 500 companies.

Location: 1-1-7 Moto-Akasaka, Minato-ku, Tokyo Orient Akasaka Motoside Building 2F
Representative: Representative Director Shusaku Tagawa
Established: February 2005
Business content: Web customer attraction optimization, energy optimization, overseas distribution optimization, information transmission optimization
URL: http://www.optimizer.co.jp/

*This seminar has ended.