Optimizer Co., Ltd. and Korean AI venture "lululab" form a business alliance. Established new company "lululab Japan" (2019/7/4)

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereinafter referred to as Optimizer) is lululab Inc. (Headquarters: Seoul, South Korea), which develops "LUMINI" in South Korea, which combines artificial intelligence (AI) technology and beauty. , CEO Choi Yong-joon (hereinafter referred to as "lululab"), have partnered up to establish a joint venture company (hereinafter referred to as "new company") and will jointly promote business mainly in Japan.図1写真差し替え

[Left]: Optimizer Director Co-Founder / Yusuke Kado [Right]: Lululab CEO / Choi Young-joon

Optimizer and lululab both offer services that utilize artificial intelligence (AI) technology and sensing technology. By establishing a new company, we will not only expand LUMINI's business in Japan, but also integrate the artificial intelligence and sensing technologies of both companies and collaborate in marketing to optimize a wider range of fields. We will work together to develop our business.

lululab is a company that was officially spun out from Samsung Electronics in 2017.
We are developing a service in the beauty field called LUMINI, an AI skin care assistant that mainly uses AI to take facial photos, analyze skin conditions, and recommend the most suitable cosmetics.
It has already received high praise for its ideas and technological capabilities from various countries around the world, including winning the Innovation Awards at CES 2019 and being selected as one of the 30 potential partner companies selected by Louis Vuitton's parent company LVMH Luxury Lab. We are currently a rapidly growing venture company in South Korea.
lululab CEO Choi Yong-jun earned a degree in bioengineering from Cornell University in the United States and conducted skin research at Harvard Medical School. Although the research found that skin condition is a major indicator of health, there was no way to predict skin problems or objectively measure the severity of existing problems. She is an entrepreneur and researcher with deep knowledge of both beauty and AI who developed "LUMINI" using the in-house venture program C-Lab with engineers while working at Samsung Electronics.

On the other hand, the Optimizer Group has strengths in ICT technology and big data analysis know-how cultivated through many years of web marketing business, and in recent years has been engaged in research and development of the latest technologies such as the use of artificial intelligence (AI) technology and the cross-reality field. We are developing a business that takes advantage of
As a representative solution, we have developed the cloud-based integrated energy management system "Ene Partner Series," which utilizes artificial intelligence (AI) to fully automate electricity retail operations. This research and development was also selected as a new energy venture technology innovation project by the New Energy and Industrial Technology Development Organization (NEDO), and we obtained three related patents and released it in June 2018.
As the company name suggests, Optimizer is a company that specializes in business development that combines the technology and knowledge of its own and partner companies with various industries, with the keyword "optimization".

In the future, it will be important to not simply develop products using artificial intelligence and sensing technology in one field, but to link the analysis of big data obtained from that to concrete marketing.
Furthermore, by applying it to various fields, more people's lives will be optimized. ”, which led to the establishment of a new company.

The new company, lululab Japan, will have exclusive sales rights for lululab's solutions in Japan, and will sell and introduce lululab's solutions, utilize lululab's beauty AI technology, and develop partners in Japan. I will continue to do so.


■New company (established company)

Company name: Lululove Japan Co., Ltd.
Location: Akasaka, Minato-ku, Tokyo (tentative)
Scheduled date of establishment: July 2019
Business content: Focusing on beauty, fashion, healthcare, etc.
Development and sales of products and services that utilize xR such as artificial intelligence, sensing technology, and AR


■ Optimizer Co., Ltd.


Company name: Optimizer Co., Ltd.
Location: 1-1-7 Moto-Akasaka, Minato-ku, Tokyo Orient Akasaka Motoside Building 2F
Established: February 15, 2005
Representative: Representative Director Shusaku Tagawa
URL: https://www.optimizer.co.jp/
Business content: AI/xR business development, web marketing business, energy business, overseas distribution business, etc.

15th year since establishment. Started with the web marketing business, and currently includes the ``web marketing business'' centered on the performance-based advertising platform Medipartner, the ``energy business'' that was born with the liberalization of electricity, and the ``overseas distribution business'' that promotes the wholesale of overseas products. , is developing a wide range of businesses with the aim of ``optimization'' in multiple fields. Furthermore, we research and develop cutting-edge technologies such as cross-reality, artificial intelligence, and sensing technology, and promote businesses that combine these with various industries.


■lululab Inc.

web_des_logo1-400x44 (1)

Company name: lululab.Inc.
Address: 11F, 2621 Nambusunhwan-ro, Gangnam-gu, Seoul, Korea
Representative: CEO Choi Young-joon
URL: http://www.lulu-lab.com/jp/
Business details: Development, manufacturing, and sales of AI skin care assistant “LUMINI”

[Lululab evaluation & awards]
-April 2019 France “Viva Technology 2019” Louis Vuitton parent company LVMH is a partner
Selected as ``LVMH Luxury Lab''
-January 2019: Received the CES 2019 Innovation Awards at CES2019 in the US
-November 2018 Hong Kong “COSMOPROF Asia 2018” COSMOPROF Awards winner
-March 2018 Germany "Red Dot Design Award 2018" World's Top 3 Design Awards winner
-January 2018 Germany "iF Design Award 2018" World's Top 3 Design Awards winner

[About lululab's product LUMINI]
Analyzes your skin condition in just 3 steps using artificial intelligence (AI),
This is a service that suggests more optimal skin care products.

① Shooting step
AI automatically detects the face and sends out various types of light beams for diagnosis, allowing for accurate measurements with just one shot.
② Analysis step
Analyzes skin photographic information using AI and big data to determine skin age, wrinkles, pigmentation, etc.
We will notify you of conditions such as "flushing", "pores", "sebum", and "acne".
③ Recommendation
We will provide you with recommended products based on AI analysis results and various consumer reviews.



[LUMINI reference video]https://youtu.be/W-Z1SUMBvoY [calltoaction01]