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＜お知らせ＞世界最大級の新エネルギー総合展「SMART ENERGY WEEK 秋 2025」に出展

当社電力関連事業支援の中核サービスであるA I電力需給管理クラウド「エネパートナーシリーズ」をご紹介します。
需要、発電の予測、市場取引、請求管理、顧客コミュニケーションを一元的に行うとともに、多様な再生可能エネルギーのマネジメントにも対応。電力小売事業者はもちろん発電事業者や需要家PPSの運用最適化するエネパートナーシリーズについて、導入事例や最新機能をご紹介します。
クリエイティブ制作にあたり意識すべき点2

前回の色・フォントまとめに続き、今回はクリエイティブのクオリティを上げるための余白・文字加工についてまとめました。 余白 デザイン全体の余白、行間の余白、文字とオブジェクトの余白など様々ですが、あるのとないのとでは、見やすさや受ける印象が大きく変わります。バランスを見てうまく余白を取ることで、視線を集めたい部分に注目させる、余裕のあるデザインになります。 —ポイント— 字間 … 文字と文字の間の余白です。狭すぎると窮屈で読みにくい印象。 行間 …文章の行と行の余白です。字…
Affiliate serviceを展開するASP「MediPartner」が電話（通電）の成果計測が可能となる機能をリリース

株式会社オプティマイザー（本社：東京都港区元赤坂1-1-7　オリエント赤坂モートサイドビル2F、代表：田川　周作）は、2024年7月1日（月）に自社プロダクトであるASP「MediPartner（メディパートナー）」内の機能追加として、「通電による成果計測」をリリース致しました。 本リリースにより、弊社ASPを介して、通電プログラムの成果取得が可能となり、広告主様とアフィリエイター様(※1)との掲載条件及び集客方法のダイバーシティ（多様性）の拡大を目的としております。 ※1　成果報酬型の広告を掲…
SmartNewsの「最適化 CPC 入札 (oCPC)」配信の検証

GoogleやFacebookと同じように、SmartNewsでも配信は媒体の自動最適化が推奨されています。通常は「コンバージョン数の最大化」で設定をしていますが、担当案件で行き詰まりを感じていたため「最適化 CPC 入札 (oCPC)」の検証を行いました。oCPCとはいわゆる「目標CPA」のこととなります。   1.「コンバージョン数の最大化」と「最適化 CPC 入札 (oCPC)」 「コンバージョン数の最大化」入札方法：クリック優先目標：コンバージョン数※配信タイプは選択できません。１日あた…
成果の出るLPデザインのポイント

はじめに LPの構成の型は普遍的で、どの記事でも同じような流れが推奨されています。しかしながら、型に入れる「クリエイティブアイディア」でサービスの魅力の伝わり方が大きく変わります。 「クリエイティブアイディア」とは、斬新的な「かっこいい」や「かわいい」「おしゃれ」などではありません。商品・サービスの特徴や、業界あるいはターゲットユーザーによって異なる「伝わりやすい見せ方」を適切に選択することです。   成果の出るLPの基本構成 ❶ファーストビュー 📌ポイント何のサービスであるかパ…
アフィリエイトサービスを展開するASP「MediPartner（メディパートナー）」がLINE友達追加の成果計測が可能となる機能をリリース

株式会社オプティマイザー（本社：東京都港区元赤坂1-1-7　オリエント赤坂モートサイドビル2F、代表：田川　周作）は、2024年2月1日（火）に自社プロダクトであるASP「MediPartner（メディパートナー）」内の機能追加として、「LINEの友達追加の成果計測」をリリース致しました。 本リリースにより、弊社ASPを介して、LINE友達登録の成果取得が可能となり、広告主様とアフィリエイター様(※1)との掲載条件及び集客方法のダイバーシティ（多様性）の拡大を目的としております。 ※1　成果報酬…
クリエイティブ制作にあたり意識すべき点

さまざまなクリエイティブを制作してきたなかで、最低限なにに注意し作っているか、色・フォントに着目しまとめました。 色 デザインを始める際 ベースカラー、メインカラー、アクセントカラーの最低３色を決めることで、全体のデザインの統一感をキープできます。 ベースカラー：最も大きな面積を占める基本となる色(余白や背景・明度の高い色、淡い色・無彩色) メインカラー：印象を決定づける色(キャッチコピーなど　ベースカラーより明度の低い色) アクセントカラー：メリハリをつけるための一番目立つ色(ボタンなどに使用…
広告バナー作成における画像生成AIの活用-画像の拡張編-

■背景 急激に技術が進歩している画像生成AIは、広告の素材生成での活用が期待できる。一方で、まだ世界的にも法整備が追いついておらず、著作権問題をクリアにしなければならないこと、またAIを使う我々のスキル（主にはプロンプトを書くスキル）というネックがあり、完全に新しい素材を生成するというレベルでは、実用はまだ現実的ではない。 しかしながら、現段階でも十分実用可能な活用方法はあると考え、画像生成AIの活用の初歩といえる「画像の拡張」という使い方についてまとめた。 ■使用ツール Adobe Photo…
Adobe Firefly 活用事例・留意点

概要 Adobe Fireflyは、Adobe製品に新しく搭載された画像生成AIです。約6カ月間のベータ版の提供を経て、2023年9月13日に「Adobe Firefly」の正式版が公開され、商用利用が可能となりました。 Fireflyは同社のストックフォト「Adobe Stock」にアップされている許諾済み写真や、一般に公開されているライセンスコンテンツ、著作権が執行しているパブリックドメインの画像などを中心に学習しています。 機能 日本語を含む100以上の言語文章から画像を生成できるText…
Analysis of the effectiveness of TikTok advertising campaigns

Purpose: Understand the medium characteristics of TikTok and improve operational accuracy Measures/Countermeasures: Create ad sets for each creative type within the same campaign (targeting settings are the same) → There is a difference in CPM of more than double between ad sets So, I investigated what influences CPM. Hypothesis - There seems to be a correlation between the number of likes and CPM. - CPM drops sharply from the timing when the number of likes increases in a day (about the same day or the next day). →Loop of “The number of likes increases because the amount of imp increases” ・The admin screen says “Performance will improve if you turn on the comment function”…
Energy-saving measures to counter electricity price increases

■Purpose: As electricity rates are rising nationwide, students will learn to do what they can to save as much electricity as possible within reason. ■Causes of price increases Why are prices being raised in the first place? The reason for this is that the procurement costs of natural gas, oil, and coal have skyrocketed since February 2022 due to changes in the global situation, leading to an increase in electricity rates. ■Ratio of electricity usage in the home *Summer lighting period (around 7pm) 1st place: Air conditioner 2nd place: Lighting 3rd place: Refrigerator Of course, the amount of electricity used varies depending on the home appliances you use, but these three are the main ones. In addition, the latest home appliances are powered by...
Facebook CPM changes in seasonal factors

CPC (cost per click) is one of the important indicators in programmatic advertising. For Facebook ads, “CPM” and “CTR” determine the rise and fall of this CPC when distributing ads with IMP billing recommended by Meta. *Explanation of terms CPM: cost per million. Cost of 1,000 impressions CTR…click-through rate. The ratio of clicks to ad impressions. ■What are CPM and CPC in the first place? Facebook's CPC is calculated with the following formula:・ CPC formula CPM ÷ number of clicks (1,000 impressions…
Electricity cost reduction measures in the manufacturing industry

■Purpose At present, customers to whom we propose digital energy include supermarkets, factories, and nursing care facilities. Among them, factories in the manufacturing industry, which have a large area and consume a huge amount of electricity, are considered to be the most suitable targets for digital energy. I investigated what kind of efforts were being made at the factory. ■How to reduce the power cost of the factory... 1. Introduction of new power By signing a contract with "new power" that is cheaper than the current power company, it is possible to reduce the overall electricity bill. It is the easiest energy-saving measure to start because there is no introduction cost. 2, Introduction of self-consumption solar power generation …
Operational tips for Google Ads when the trade area is limited to the region

(1) Google Search Ads: Nominal search x interest targeting [Case study of car loan from a local bank] Issues ・Delivery at low CPA for nomination search “bank name x car loan” ・CPA soars for nomination search “bank name” alone・Increase in CPA for general search “my car loan” ・Improvement of CPA ■Measures/Countermeasures Distribute by multiplying interest targeting (affinity, segment with high purchase intention) to individual nomination search. ■ Results When compared to "bank name x car loan", the CPA is soaring, but it is delivered at a low CPA compared to general-purpose keywords...
Notification of phone number change

We would like to express our sincere gratitude for your continued patronage. We would like to inform you that from January 1, 2022, our company's representative number and marketing division phone number will be changed as follows. Main phone number New number: 03-6821-2080 (Formerly: 03-4405-9595) Marketing Division Phone number New number: 03-6821-2081 (Formerly: 03-4405-9611) We apologize for the inconvenience. However, we would appreciate it if you would correct the phone number, etc.
Supporting post-corona work styles

In the midst of what is called the post-corona era, many companies are probably considering their future work styles. Therefore! As the need to "work in the same way as in the company" is increasing in "various places", why not review the phone again? Our service [Unlimited Business Phone] contributes to "communication that is the same as in-house"! ① Anytime! anywhere! Internal and external lines are possible. "I can't answer the phone to the company while teleworking..." "If you call other than the company number, you won't be able to answer the customer..."
What are the Solid principles that developers should follow?

What are the Solid principles? Object-oriented programming rules designed to make it easier for developers to write programs that are easy to read and maintainable Meaning of Solid S: SRP, single responsibility principle O: OCP, release closure Principle L: LSP, Liskov Substitution Principle I: ISP, Interface Separation Principle D: DIP, Dependency Inversion Principle This time, I would like to explain "SRP, Single Responsibility Principle" and "OCP, Open Closed Principle". . What is the Single Responsibility Principle? When I looked it up, it was explained as follows: One class should have only one responsibility...
Facebook Ad Operation ~Creative Verification~

 (1) Image vs. Illustration ■Challenges Advertiser: Consultation with financial institutions (start-up loans) → What kind of creatives are good for those who want to start a business? ■Measures and countermeasures ・There were industries that advertisers often consulted with, as well as illustrations depicting various industries, so I used those as well. ■Results ・We were able to confirm that the illustrated banner had a higher CTR than other industry banners. ■Factors of results ・It is clear that illustrations give a better impression!・Since various industries are drawn, it may be easy for anyone to imagine. ②Face…
Why aren't my followers growing? Points for using Instagram

Person in charge Survey period Person in charge: AT Survey period: January 20-January 29, 2021 Purpose "I'm making and operating an Instagram account, but my followers don't grow at all." There are many companies that are plagued by account management, and the worries vary depending on the industry, but I think the roots are the same. Therefore, when operating an Instagram account, we have to solve these problems: ・Why are my followers not growing? ・What should I post? ・Why is Instagram being used in the first place?
New ads that deliver experiences

Survey period and person in charge Survey period: February 2021 Person in charge: YM What is VR advertising? Simply put, VR advertising is advertising placed in a VR space. When you browse video platforms such as Youtube, you may see ads while browsing. Similarly, on VR platforms, advertisements can be displayed in the VR space. Advertisements displayed in this VR space are called VR advertisements. Various companies are currently working on advertising using VR, and as VR spreads, it will become established as a new type of advertising. Advantages of VR advertising VR advertising…
Impact of LNG thermal power and future trends

Survey period/person in charge Survey period: February 2021 Person in charge: KK Purpose The super-high JEPX has regained its composure, and each new electric power company continues to be busy with measures in preparation for the next surge. LNG shortage became a problem as one of the causes of this time, but we investigated what exactly happened. Factors behind the soaring price In the first place, the factors that led to the soaring price were multiple factors, including: ・Increased electricity demand due to the cold wave at the end of December ・The supply cannot keep up with the global demand for LNG (liquefied natural gas) ・Decrease in domestic electricity supply It is speculated that these elements are intertwined…
Released a relative power trading platform that mediates flexible power trading between new power and power generation companies. Supports various power sources such as thermal power, renewable energy, and VPP.

Energy Optimizer Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereafter referred to as Energy Optimizer) conducts power trading (relative power trading) between retail electric power companies and power generation companies without going through the market. We will release an information exchange function that supports flexible matching in real time. <Background> Due to the soaring prices of the Japan Electric Power Exchange (JEPX) triggered by the electric power crisis in January 2021, many retail electric power companies, regardless of the ratio of power procurement using JEPX, You will receive damage. Limitations on causes and countermeasures…
How to prepare for development without knowledge

Survey period and person in charge Survey period: November 2020 Person in charge: HI Purpose In system development, investigate what is necessary for the mindset when developing without knowledge (development with technology stack such as language without knowledge). rice field. Survey content Whether or not to conduct development without knowledge When developing a system, there are times when development is forced to use technology without knowledge. At that time, it is necessary to decide whether or not to carry out the development. The judgment criteria are considered as follows. Conditions for system development ◦Technologies that will be necessary for the system development team in the future ◦Perform system development…
Observation of regular mail order "tied model" and CVR, LTV

Survey period and person in charge Survey period: August 3, 2020 (Monday) to August 25, 2020 (Tuesday) Person in charge: Marketing Division, Sales Partner Div. SY I was in charge of two types (two types of the same product with or without binding), but looking at the number of affiliate applications for tie-ups, the "no binding" is overwhelmingly more popular. This is the media side's assumption that "general consumers will prefer the one without restrictions = the one without restrictions is a program with high CVR". On the other hand, from the point of view of advertisers, “subscription…
Spatial 3D Scanning Issues and Solution Approaches

In recent years, 3D scanners have become popular, and inexpensive scanners have also appeared, making it easier to scan 3D data. Data scanned with a 3D scanner can be acquired as point cloud data (PointCloud). At that time, the amount of data at the level of scanning a small object is small, but the amount of data when scanning a space (such as an office floor) becomes enormous. If the amount of data becomes enormous, there will be problems when scanning and referring to data after scanning. This time, with the aim of not requiring much data accuracy and operating even with lower spec H / W, the following …
June 2020 Various media new features NEWS

This is a notice of new functions and new information related to web advertising. Update of YouTube Ads / Release of New Tools Update of YouTube Ads / Release of New Tools ①Response to TV screen for brand lift survey ■What can you do? From April 14, 2020, Google released a beta version of "YouTube Video Builder", a tool that allows you to create YouTube advertising videos (6-, 15-, and 16-second videos). Anyone can easily start YouTube by preparing a logo, a few images and text.
[Event postponed] [Jointly held by Yahoo] Yahoo! Ads Display advertising (YDN) trends and utilization seminar!

Optimizer Co., Ltd. has canceled this seminar co-sponsored by Yahoo Japan Corporation due to the spread of the new coronavirus infection and as a result of giving top priority to the health and safety of participants and related parties. I decided to do it. We sincerely apologize. We apologize to all of you who have registered to participate, but we appreciate your understanding. This seminar is scheduled to be held at a later date, but the date and time of the seminar is undecided at this time. As soon as the date and time of the event are confirmed, the schedule will be republished on the website of Optimizer Co., Ltd.
Comparison of EC sites (amazon/Rakuten) from the customer's point of view

Survey period and person in charge Survey period: October 9, 2020 to October 30, 2020 Person in charge: YK go. By the way, I'm an Amazon person. Users of Rakuten and Amazon According to the April 2020 Monthly Total report, amazon had the most users in total digital, excluding duplication of PCs and mobiles, with about 52.53 million people using it 44 times a month on average. are doing. Rakuten, which had the second largest number, has about 51.38 million people using Amazon every month.
October 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Google Ads Smart Bidding has been updated. ① Introduction of “seasonal adjustment” ■What can be done? It is now possible to adjust the estimated conversion rate in advance when a large change in the conversion rate is expected due to a planned event (sale, campaign, new product launch, etc.). For search and display campaigns that use automated bidding, you can adjust estimated conversion rates for specific time periods, campaigns, and devices. …
September 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1, Google Ads Search Ads have been updated. ① Expansion of delivery keywords to similar patterns ■How was the change made? Until now, ads were only served for search terms that had the same meaning as the keyword (similar pattern), but ads were displayed for search terms with similar patterns for phrase match and broad match refinement. Now With the number of searches using new search terms increasing day by day, this is not necessary to create a list that covers all keywords.
Smart hospitality for visitors with multilingual support. Reception application for iPad "βReception" released (2019/9/12)

Optimizer Inc. (Head office: Minato-ku, Tokyo, Representative Director: Shusaku Tagawa, hereafter referred to as Optimizer) has released a multi-language reception application for iPad "βReception" on Thursday, September 12th. rice field. You can select your favorite model from multiple models, and it is characterized by being able to accept as if you were talking to a person, and it is a reception application that can be linked with business phones that support the SIP protocol. In addition, we have prepared 6 female real models as the first release. Models are not limited to real models, but various…
[Latest version] Operation method guide to maximize the performance of article LP

*This seminar has ended. Program [Contents] [Latest edition] Operation method guide to maximize the performance of article LP Regarding this seminar, there are many opportunities to be used as a landing page for native advertisements and in-feed advertisements. We hope to be able to tell you about improvements. Some clients have already taken advantage of this strategy, but I created an article LP for now, but I don't know if it's effective or not. Do you know what to set as KPIs during operation and what numbers to aim for?
August 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Google Ads Shopping Ads have been updated. ① You can check the performance of your LP ■What will you be able to do? Starting June 19, 2019, you can see the performance of landing pages from your Shopping campaigns in the Landing Pages tab of Google Ads. ② Optimize the landing page ■What can you do? Landing page optimization for shopping ads is similar to randy for regular search ads.
Optimizer Co., Ltd. Sponsored "2019 Great East Japan Earthquake Reconstruction Support Activities"

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa, hereinafter referred to as Optimizer) held the “2019 We co-sponsored the Great East Japan Earthquake Reconstruction Support Activities (sponsored by Yokohama Furie Sports Club Co., Ltd.). 2019 Great East Japan Earthquake Reconstruction Support Activities The 2019 Great East Japan Earthquake Reconstruction Support Activities are ongoing since 2011 as part of the Great East Japan Earthquake Reconstruction Support Activities by Yokohama FC, a professional soccer club that belongs to the J.League. activity. This year is June 23rd...
Optimizer Co., Ltd. and Korean AI venture "lululab" form a business alliance. Established new company "lululab Japan" (2019/7/4)

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shusaku Tagawa, hereinafter referred to as Optimizer) is lululab Inc. (Headquarters: Seoul, South Korea), which develops "LUMINI" in South Korea, which combines artificial intelligence (AI) technology and beauty. , CEO Young Joon Choi, hereinafter referred to as lululab) will partner and establish a joint venture (hereinafter referred to as the new company) to jointly promote business mainly in Japan. [Left]: Optimizer Director Co-Founder / Yusuke Kaku [Right]: Lululab CEO / Choi Yong Jun <Outline> Optimizer…
July 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Yahoo! Display Ad Network (YDN) Improved functions related to manuscript size. *The following function improvement updates are scheduled to be implemented from late July to early August 2019. ① Submission by image/video aspect ratio ■What can you do? If the aspect ratio (size ratio between height and width) matches the image/video size stipulated by the ad type, it will be possible to submit (upload) images/videos with sizes different from the stipulated size. Also, uploading images and videos...
June 2019 NEWS for each media

NEWS for each media New functions and new information related to WEB advertisements. 1. Google Ads ① New Ads “Discovery Ads” ■What kind of ads? Carousel-style ads that serve to your Gmail, Discover, and YouTube Home feeds. Until now, it was necessary to have a video to start advertising on YouTube, so it can be said that the implementation of Discovery Ads has made it easier to start YouTube advertising. ■When will it be available? In the second half of 2019, all…
May 2019 NEWS for each media

NEWS for each media New functions and new information related to WEB advertisements. 1. Yahoo! Search Ads 1. Sponsored Search Update ■Adjustment of bids by device during automatic bidding For campaigns with automatic bidding type "target conversion cost" and ad groups under them, <reduction rate: 100% > was valid. With this update, the <Increase rate: 0% to 900%> and <Decrease rate: 1% to 90%> settings have been enabled. In addition, this function has been applied sequentially from April 11, and by April 26...
March 2019 NEWS for each media

NEWS for each media New functions and new information related to WEB advertisements. 1. YDN ① Launch of Dynamic Display Ads Based on the behavior history of each user on the advertiser's site, it is now possible to distribute dynamic ads customized for each site visitor. ■ What is dynamic display advertising? An ad that selects recommended products based on each user's activity history on the site and displays personalized creatives to users who visit the advertiser's site and view the products. With the same function as "dynamic remarketing ads" in GDN...
Seminar on operational automation of supply and demand management using AI technology

Cost, Service, Accuracy…Energy partner optimized and patented in all aspects *This seminar is free of charge. Please pay your own transportation expenses. In June 2018, our company (Energy Optimizer Co., Ltd.) was the first in the industry to obtain three types of patents for automation AI technology for supply and demand management, and we have launched the official version of the "Ene Partner Series" supply and demand management service equipped with the same technology. It has been released. Therefore, we are pleased to inform you that we will be holding a seminar on the following content. ① First in the industry! Supply and demand management…
サイト収益最大化セミナー福岡
Tips for maximizing site revenue! Practical seminar where you can learn know-how to maximize site revenue [Fukuoka]

Share know-how on recommended affiliate genres and site revenue maximization *This seminar is free. Please pay your own transportation expenses. About Recommended Affiliate Genres and Site Revenue Maximization [About Recommended Genres] ☆We would like to introduce you to genres and projects where the number of acquisitions is increasing at our company. The main category is "Insurance". There are many media outlets that are already working on this, but there are conditions that only our company can apply (simplification of reward unit price and achievement points). Since the keywords to be acquired are very wide, there are various angles...
京大共同研究
Energy Optimizer Co., Ltd. has started joint research with Kyoto University on building a sustainable regional energy system using IoT. (2018/6/27)

Energy Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereafter referred to as Energy Optimizer) is a National University Corporation Kyoto University Graduate School of Energy Science (Research Director: Graduate School of Energy Science, Associate Professor: Seiichi Ogata (hereinafter referred to as Kyoto University) will start joint research on regional energy system design utilizing sustainable regional energy management systems. <Background> Against the backdrop of growing interest in the SDGs (Sustainable Development Goals) adopted at the United Nations Summit in September 2015 and global environmental and resource issues, solar power generation and …
<Information> AI-based fully automatic energy supply and demand adjustment management service Ene Partner series official version will be available from June (2018/6/6)

NEDO Completes New Energy Venture Technology Innovation Project Phases B and C ), completed the research and development of the new energy venture technology innovation business phases B and C, conducted beta verification with more than 10 companies, and succeeded in automating the power supply and demand business. Practical use as soon as possible. We will start offering it as the official version of the Ene Partner series from June. Optimizer is a fully automatic new power supply and demand management business that utilizes AI.
<Notice> Home storage battery becomes a "power plant" with IoT. Virtual power plant (VPP) demonstration project started (2018/6/6)

General Incorporated Association Environmental Co-Creation Initiative “VPP Aggregator Project” Demonstration Project Energy Optimizer Co., Ltd. On May 29, we were selected as a resource aggregator for the "VPP Aggregator Project" in the "FY2018 Virtual Power Plant Construction Demonstration Project Cost Subsidy Utilizing Energy Resources on the Demand Side" publicly solicited through the Corporate Environmental Co-Creation Initiative. registered. Virtual power plant (hereinafter referred to as “…
イベントレポート2
The key to success in the EC business lies in attracting repeat customers and new high-quality customers! Report on the 2nd single-item repeat mail order business seminar

Hello! This is shimodaira from public relations. In the EC business, it is now essential to increase the number of repeat customers. However, there is a limit to how much you can increase sales. In the first place, there are few existing customers, and we have already tried various measures for existing customers, but sales do not increase easily, and if we want to increase sales, we absolutely need new customers. Therefore, it is important to increase the LTV (customer lifetime value) at the timing of acquiring new customers by discovering customers who are likely to become excellent customers with high repeat rates and loyalty in the future.
<Notice> Power Optimizer Co., Ltd., which specializes in local retail electricity business, has been certified as a target business for the "subsidy to promote the relocation of headquarters functions" by Akita Prefecture.

Power Optimizer Co., Ltd., a member of the Optimizer Group (hereafter referred to as Power Optimizer), will locate its direct retail electricity business head office in Akita City, and at the same time move its head office to Akita Prefecture. This relocation is a subsidy to promote the relocation of headquarters functions, etc. promoted by Akita Prefecture. Regarding energy management automation technology, we plan to work on application development for more efficient utilization by incorporating various energy resources based on the technology developed by our parent company. In implementing this initiative, in October 2017, the company name was changed to Power Optima…
<Notice> Power Optimizer Co., Ltd., which specializes in local retail electricity business, has been certified as a company to attract by Akita Prefecture and Akita City

We would like to inform you that Power Optimizer Co., Ltd. (hereafter, Power Optimizer), a member of the Optimizer Group, has been certified as an attractive company by Akita Prefecture and Akita City on Tuesday, December 5, 2017. Regarding energy management automation technology, we plan to work on application development for more efficient utilization by incorporating various energy resources based on the technology developed by our parent company. In carrying out this initiative, in October 2017, the company name was changed to Power Optimizer, and the technology cultivated was transferred to the hometown of the representative…
Learn from professional web marketers! What are "Important WEB measures for EC business success that you can't ask now"? 1st new excavation edition event report

Hello, this is Shimodaira from PR. I'm currently an optimizer, and I'm doing various support work as a bocchi public relations (= I'm the only public relations in the company). If you don't have a PR senior in the company, let's teach PR people at other companies! I have attended many seminars and workshops. If you can't adjust your schedule and can't participate, you can read the event report posted on the internet at a later date and hold a study session by yourself. Thank you very much for reporting. In fact, with Optimizer, web marketers…
<Notice> Optimizer, which provides the highest quality "biomass power generation fuel" from around the world to Japan, will exhibit at "Biomass Expo 2017" on June 7th (Wednesday), 8th (Thursday), and 9th (Friday)

Optimizer Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereafter referred to as Optimizer) announced that it will release renewable energy fuels (a total of 14 types) certified by international organizations on June 7, 2017. It will be introduced at the Optimizer booth (Bio-06) at "Biomass Expo 2017" to be held at Tokyo Big Sight on the 8th and 9th. Optimizer finds a wide variety of biomass fuels from around the world and introduces them to everyone in Japan. We exhibited at the "2nd International Biomass Power Generation Exhibition" in March, but there were many more new biomass fuels.
<Notice> Optimizer's research and development results passed NEDO's stage gate review.

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Shusaku Tagawa, hereinafter referred to as Optimizer) will conduct a new research and development for one year as "Practical application of AI-based solar power supply and demand automation cloud for new electric power". , The research and development results of the "FY2016 New Energy Venture Technology Innovation Project" entrusted by the New Energy and Industrial Technology Development Organization (hereinafter referred to as NEDO) from July 2016 passed the stage gate examination. . We have newly started Phase C practical research and development. Optimizer was established by Energy O Co., Ltd. in July 2016.
Introducing our exclusive Negawatt trading market! The next-generation cloud-based EMS "Energy Partner EMS 4.0" is now open!

Providing an energy resource aggregation market that connects electric power companies and consumers We will develop and start deploying a new energy management system cloud "Ene Partner EMS 4.0" that will connect energy distribution between consumers in a total way. In order to realize the power system reform by the Ministry of Economy, Trade and Industry, "Negawatt", which treats power saving as power generation, was launched in April 2017 as one of the new power utilization methods.
Our "Revised FIT Law Support Service" will assist unprepared solar power plants.

Energy Optimizer Co., Ltd. (Electricity retailer A-0212, Head office: Minato-ku, Tokyo, Representative Director: Shusaku Tagawa, hereinafter referred to as Energy Optimizer) has announced that the FIT Act will be revised from April 1, 2017 (Saturday). We will start providing the "Revised FIT Law Countermeasures Support Service" for solar power generation companies who have been late in responding to the The FIT Act, which will be revised from 2017. Various new obligations and deliverables will be imposed on solar power producers. Even business operators who do not know the details of the revision and those who are unfamiliar with electric power-related businesses must start taking measures...
<Notice> “Learn WEB marketing from professionals! Customer journey basic course” Held on March 23 (Thursday) in Akasaka, Tokyo (free / capacity system)

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereafter referred to as Optimizer) will hold a free seminar on March 23, 2017 (Thursday) from 5:00 p.m. will be held in Akasaka, Tokyo. (Past event) The penetration of smartphones and large-scale SNS has made consumer activities more complex. It's getting harder to win their hearts with a simple ad. It is not a one-sided promotion for the company's convenience, but an understanding of the flow of consumer behavior and emotions, and assembling an approach according to the stage.
<Notice> Opening of original negawatt trading market! New-generation cloud-based EMS "Ene Partner EMS 4.0" optimizer will be exhibited at "Electricity Deregulation EXPO" on March 1 (Wednesday), 2 (Thursday), and 3 (Friday)

Optimizer Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Shusaku Tagawa; hereafter referred to as Optimizer) will launch cloud EMS "Ene Partner EMS 4.0" on Wednesday, March 1, Thursday, March 2, and March 3, 2017. It will be introduced at the optimizer booth (W8-26) of the Electricity Deregulation EXPO held at Tokyo Big Sight (Tokyo International Exhibition Center) on Friday (Friday). In April 2017, “Negawatt”, which allows you to trade energy saving as power generation, started. Optimizer implements its own negawatt trading market, “Energy…
<Notice> Optimizer, which provides the highest quality "biomass power generation fuel" from around the world to Japan, will exhibit at the "International Biomass Power Generation Exhibition" on March 1st (Wednesday), 2nd (Thursday), and 3rd (Friday)

Optimizer Co., Ltd. (head office: Minato-ku, Tokyo, CEO: Shusaku Tagawa, hereafter referred to as Optimizer) announced that it will release renewable energy fuels (6 types in total) certified by international organizations on March 1, 2017 ( It will be introduced at the optimizer booth (W14-22) of the "International Biomass Power Generation Exhibition" to be held at Tokyo Big Sight (Tokyo International Exhibition Center) on Wednesday, 2nd (Thursday), and 3rd (Friday). Biomass power generation, which was 17,000 kw in 2012, expanded to 232,000 kw in 2016 (until the end of October). One renewable energy that continues to attract attention...
[Magazine] Nikkei Energy Next interviewed us about supply and demand management

In September 2016, Nikkei Energy Next interviewed us about supply and demand management. ▼ Nikkei Energy Next: New imbalance that worries supply and demand managers Under the old system, the level of the imbalance charge, which was a fixed amount, has become the de facto upper limit of the spot market, and has been pointed out as a cause of market distortion. Based on this reflection, the new system shifted to a market-linked system. Originally, after spot trading, it was linked to the real-time market used by general power transmission and distribution companies to adjust supply and demand, but the market has not yet started, so it is in the current form of a transient enemy. As a result, a “half-foreseen state”…
We will exhibit at the 2nd [Kansai] Electricity Deregulation EXPO!

From September 7th to 9th, we will exhibit at the "2nd [Kansai] Electricity Deregulation EXPO" to be held at Intex Osaka! Including "Management Strategy & BPO Seminar for Successful New Electricity Businesses" for electricity retailers, "Regional revitalization with local production for local consumption of electricity" for local governments! Energy strategy seminars that local governments should work on, etc. We are planning a mini seminar at our booth for shops and those who are interested in solar power generation. We look forward to seeing you there. [Overview] ・ Event name: 2nd [Kansai] Den…
[WEB] Contracted business adopted by NEDO was introduced at Smart Japan

From August 16, 2016, at "Smart Japan", research "Renewable energy power generation artificial Intelligent real-time bidding automation technology” was introduced. ▼ Smart Japan: Energy management with artificial intelligence, predicting power demand and power generation in real time A research and development project that incorporates artificial intelligence technology in the field of energy management will also start. It is an attempt to use artificial intelligence to predict in real time the amount of power generated by solar power and the power demand of households and businesses.
<PRESS> Adopted by NEDO "New Energy Venture Technology Innovation Project"

"Development of real-time bidding automation technology using artificial intelligence for renewable energy power generation" Started commissioned business "Real-time bidding using artificial intelligence for renewable energy power generation" proposed by Optimizer Co., Ltd. (hereinafter referred to as Optimizer, Minato-ku, Tokyo) Development of automation technology” was adopted as “FY2016 New Energy Venture Technology Innovation Project” by the New Energy and Industrial Technology Development Organization (NEDO) on July 15, 2016. ■ High real-time demand by machine learning, such as forecasting power generation of renewable energy such as solar power...
<Information> Adopted for 2016 NEDO: New Energy Venture Technology Innovation Project

Optimizer Co., Ltd. and Energy Optimizer Co., Ltd. are part of the New Energy and Industrial Technology Development Organization (NEDO)'s "FY2016 New Energy Venture Technology Innovation Project," which is called "Artificial intelligence for solar power generation and renewable energy generation." Development of real-time bidding automation technology” (Phase B) was adopted. Focusing on the importance of the renewable energy field, this project was implemented through public offering for technology development based on latent technology seeds possessed by SMEs (including ventures). Click here for NEDO details <Related page…
<PRESS> Edible cosmetic oil “Pumpkin Seed Oil” is now on sale to the general public on the international purchasing EC site “World MD”

Optimizer Co., Ltd. (Minato-ku, Tokyo) will carry out a large-scale renewal of the international procurement EC site "World MD" (http://worldmd.info/), which introduces the best products recommended by the embassies of each country from June 24th. We have started selling various edible cosmetic oils including Slovenian “Pumpkin Seed Oil” to the general public. [What is “pumpkin seed oil”, an edible cosmetic oil that makes your body beautiful from the inside?] <Health effects due to rich nutrients are endorsed by the German Ministry of Health> Pepo pumpkin seeds used for Halloween etc.
＜PRESS＞Seminar on how to utilize the latest techniques and the latest case studies for inbound PR for visitors to Japan

Introducing the latest trends in the inbound market from Asia and successful examples of web promotion advertisements Optimizer Co., Ltd. (located in Minato-ku, Tokyo; Representative: Shusaku Tagawa) announced on July 21st, 2018, for marketing personnel, " A seminar on how to use the latest techniques for inbound PR for visiting Japan and the latest case studies” will be held in Akasaka, Tokyo. Japan's inbound market is 3.4 trillion yen. In order to enter this large market, many companies are working hard to acquire inbound visitors to Japan. However, many companies struggle because they do not know how to promote their products overseas. Therefore,…
[Newspaper] Nikkei Sangyo Shimbun published a seminar on "Advanced IT Energy Management Strategy by New Electric Power," in which CEO Tagawa took the podium.

On June 1, 2016, the Nikkei Sangyo Shimbun published a seminar titled "Advanced IT Energy Management Strategy by New Electric Power," in which CEO Tagawa took the podium. ▼ "Advanced IT energy management strategy by new electric power" [PDF] ~ Effective utilization of natural energy with an innovative new electric power business model optimized with IT technology and artificial intelligence ~ Entered the new electric power support business using IT technology " Optimizer Co., Ltd. Representative Tagawa will be on stage at the Taiyo Keizai Association "Advanced IT Energy Management Strategy by New Electric Power" seminar held on June 29th (Wednesday).
[Magazine] New power bulk estimate service "Shindenryaku.com" was published in the real estate solution book

On April 30, 2016, the new electric power bulk estimate service "Shindenryaku.com" was posted in the real estate solution book. ▼ Real estate solution book: How to choose a new electric power What is required is a “consultation desk” for consumers Today's new electric power industry is in a very difficult situation for us to accurately select which new electric power company. In the midst of such turmoil in the new electric power industry, what owners are asking for is to provide solid guidelines from a neutral standpoint.
*Thanks for full house *All know-how to succeed in the new electric power business! Free seminar

Three points for starting up a new electric power company and business success know-how using sales support tools It has been almost two months since the complete liberalization of the electricity retail market began, and we are about to enter the summer season when electricity consumption will increase. In other words, as customers become more conscious of reducing their electricity consumption, they will pay more attention to new electric power companies. In fact, we have recently seen an increase in the number of inquiries we receive regarding the summer switchover! Above all, in the new power business, "now" is the key! It is now attracting attention due to the support of trends, but it won't last forever...
3 ways to search for keywords in listing ads using Google Analytics

Google Analytics can be used to optimize listing ads For listing ads, Google's "Keyword Planner", Yahoo! , you can search for keywords related to your company's services and products. This time, after the start of operation, it will be useful when searching for new keywords that can be expected to increase the number of clicks and generate conversions as one measure when the number of clicks decreases or the generation of conversions is sluggish.
ノベルティマーケティング
novelty marketing

We also accept OEM orders under the Mud Pie brand according to customer requirements. In the past, we have a track record of manufacturing products in collaboration with beauty product manufacturers and custom-made products through tie-ups with web shops. If you would like to receive an estimate for your project or would like to introduce a product, please fill out the form below. Hollywood cosmetics novelty bag Yanase novelty bag Onward Kashiyama/Enifam original tote FABIA original tote Mud Pie was established in 1988…
Potential for decentralized media success in Japan

In the second research, we delved into overseas curation media. Researching the characteristics and strategies of two sites, "Buzz Feed" and "Upworthy", which are currently popular curation media. Although both sites have different strategies, they work well with native ads and generate the majority of revenue. After all, the basic monetization model was an advertising model, no different from Japan. Under such circumstances, it turns out that "distributed media", which does not have its own website and distributes content directly to each SNS, is attracting attention as a new form of media.
Learn from masterpieces! 8 impressions and usage examples given by composition

In this column, we will look at the impressions given by various masterpieces and examples of how they are used, with the aim of improving layout skills that are conscious of space, and effective arrangement and expressiveness of elements. It is said that aesthetic sense is largely dependent on individual subjectivity. However, "composition" is an objective criterion that is often used in paintings and architecture. By incorporating the method of composition into web design, let's acquire a universal sense, shorten the time to worry about layout, and pursue efficiency! Analysis of the three compositions featured this time from masterpieces Three-division composition “The Great Wave off Kanagawa” (reference…
[Magazine] New power bulk estimate service "New power comparison.com" was published in the monthly energy forum

In the monthly energy forum on April 1, 2016, the new power bulk estimate service "New power comparison.com" was posted. ▼Monthly Energy Forum: New business models compete for new business models in response to electricity liberalization Energy optimizers, which have entered from advertising agencies, are creating business models that create profits by acting as a bridge between new electric power companies and consumers. It was constructed. Specifically, through a "new power comparison site" that incorporates marketing know-how, business operators select their favorite new power and request an estimate.
Strategy of overseas curated media that has not landed in Japan and verification of its business model and monetization

  Purpose In the second research, we will research several overseas curation media companies with business models and strategies that have not landed in Japan, and verify the possibility of success when operating in Japan. In particular, we will focus on new monetization methods, and also describe points to note and success points when applying them with optimizers. Looking back on the previous article In the first research, I analyzed the background of the rise of curation media in Japan and the differences and trends with overseas curation media. As a result, the strategy of curation media in Japan and overseas is vertical development and horizontal development.
[Newspaper] New power bulk estimate service "New power comparison.com" was published in the Senior Citizen's Housing Newspaper

On March 23, 2016, the New Electric Power Batch Estimate Service "New Electric Power Comparison.com" was published in the Senior Citizen's Housing Newspaper. ▼Senior Housing Newspaper: “Electricity Liberalization Benefits Business Operators” Reduction of hundreds of thousands of dollars a year Consumers) will be able to freely select the most suitable plan from a variety of plans. Until now, only 10 electric power companies in each region were allowed to sell low-voltage electricity to the retail market. However, from April this year, a small company registered with the Ministry of Economy, Trade and Industry will be …
[Magazine] New power bulk estimate service "New power comparison.com" was published in Monthly Funeral Business

On March 25, 2016, in the monthly Funeral Business, the new power bulk estimate service "New power comparison.com" was posted. ▼ Monthly Funeral Business: Power liberalization starting in April Advantages of switching to new power at funeral halls [PDF] With the power liberalization coming from April 2016, various companies and organizations will be able to choose their power companies more freely became. Many funeral business operators are also considering switching to new electric power companies. So what will change with electricity liberalization? A report on the basic knowledge of electricity liberalization and points for choosing a new electric power company…
<Notice> Completion of pre-registration for electricity retailers

Energy Optimizer Co., Ltd. (hereinafter referred to as "our company") has applied for pre-registration as a retail electricity supplier to the Agency for Natural Resources and Energy, Ministry of Economy, Trade and Industry, in preparation for the full liberalization of the electricity retail market from April 1, 2016. As of March 14, 2016, based on the provisions of Article 6, Paragraph 2 of the Supplementary Provisions of the "Law for Partial Revision of the Electricity Business Act, etc." (Law No. 72 of 2014), We have completed the pre-registration of electricity retailers (registration number A0212). Currently, we are promoting the power trading business as a PPS (Specified Scale Electricity Supplier), but due to the recent revision of the Electricity Business Act, we will be operating in April 2016...
[Magazine] New power bulk estimate service "New power comparison.com" was published in Nikkei Energy Next

On December 20, 2015, Nikkei Energy Next published the new power bulk estimate service "New power comparison.com". ▼Nikkei Energy Next: Convenience provided by “lump estimate” Business buds in information needs Business establishments across the country are troubled with decision-making criteria for power selection. This is what emerged from the "1st Nationwide Office and Power Consumer Survey" conducted by Nikkei Energy Next. Power selection has already begun in part. Optimizer (Minato-ku, Tokyo), an internet marketing business, started in January 2015 with the “Electricity…
[Magazine] "Supply and demand management agency business" was published in Nikkei Energy Next

On February 20, 2016, the Nikkei Energy Next published an article on the "Supply and Demand Management Agency Business" using an in-house developed system. ▼ Nikkei Energy Next: Transforming electric power business “Supply and demand management agency” using in-house developed system is now being accepted We have developed a supply and demand management system that utilizes it, and started a supply and demand management agency business in December 2015. "We have already received inquiries from more than 20 companies, more than we expected," said President Shusaku Tagawa. [N…
[WEB] "New Electric Power Comprehensive Support Service" was posted on Smart Japan

"New Electric Power Comprehensive Support Service" was published in Smart Japan on March 2, 2016. ▼ Smart Japan: Rising “new electric power launch” business, increasing number of supporting companies-Optimizer who entered the energy market from an advertising agency-“New electric power comprehensive support company”, related systems and consulting for new electric power The Optimizer Group does this. The company was originally founded in 2005 as a comprehensive marketing company. Originally, the electric power business was in a different field, but with systems such as affiliate advertising...
[Newspaper] Customer management and sales support system for new electric power "Ene Partner CRM" was published in Denki Shimbun

On December 15, 2015, the Denki Shimbun published an article on the customer management and sales support system "Ene Partner CRM" for new electric power companies. ▼ Denki Shimbun: CRM development for new electric power, automatic creation of customer proposals [PDF] Optimizer (Minato-ku, Tokyo, CEO Shusaku Tagawa), which develops business process outsourcing (BPO) services for new electric power, We have developed a customer management (CRM) system "Ene Partner CRM" with functions such as automatic creation of proposals for customers. The functions necessary for managing and improving sales activities for obtaining high-voltage contracts can be added to the existing CRM system.
[Newspaper] Nikkei Sangyo Shimbun published AI system "Ene Partner SCM" for new electric power

In the Nikkei Sangyo Shimbun on February 5, 2016, AI system for new electric power "Ene Partner SCM" was published. ▼ Nikkei Sangyo Shimbun: Forecasting the next day's power demand for new power [PDF] Energy Optimizer (Minato, Tokyo, President Shusaku Tagawa), a system developer for power, uses artificial intelligence (AI) for new power Developed a supply and demand management system. Predict the demand for the next day based on the correlation between past weather and power demand. The feature is that the difference between the predicted amount of electricity and the actual amount of demand can be kept within plus or minus 5%. http://www.nikk…
TUCKER'S Snacks where you can casually eat the hottest superfoods (quinoa, chia seeds, freekeh, flaxseed/linseed)!

Australia's natural snack "TUCKER'S" No trans fatty acids used! Feel free to enjoy the hottest superfoods (quinoa, chia seeds, freekeh, flaxseed/linseed) ♪ What is "TUCKER'S"? In 2007, when the health-conscious TUCKER'S (TUCKER family) were shopping in Australia, they could not find a satisfactory product, and the brand story began. "We do not use artificially modified ingredients as raw materials." We do not use any additives such as preservatives.
Japan's first! Super speed up of new electric power corporation sales! Launched "Ene Partner CRM" sales support for new electric power companies

Management cost reduction effect that can reduce labor costs by more than 20 million yen per year! Optimizer Co., Ltd. (Location: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereinafter referred to as Optimizer), which develops new electric power business BPO services and cloud services for new electric power as a new electric power support business, has an automatic proposal creation function and electric power From December 10, 2015, we will provide an industry-specific customer relationship management system (hereinafter referred to as CRM) "Ene Partner CRM" equipped with a unit price simulation function, and thoroughly support the sales activities of new electric power companies. . Points of “Ene Partner CRM” ■…
Cloud PBX for unlimited business phones and support centers now available!

"One booth is 300 yen per month, support phone calls for aggressive companies!" Optimizer Co., Ltd. (located in Minato-ku, Tokyo, CEO: Shusaku Tagawa, hereinafter referred to as Optimizer) is an EC. From December 4, 2015, we will start offering "Cloud PBX for Support Centers" to realize support center cost reduction and support level improvement for growing consumer service providers such as shops and new electric power companies. Points of cloud PBX for unlimited business phone support center…
Support for reducing low-voltage electricity charges Started accepting advance consultations for the “Bulk negotiation for multiple stores” service

Ahead of the full liberalization of the electricity retail market! Optimizer Co., Ltd. (located in Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereinafter referred to as Optimizer), which operates "Shindenryaku.com", a bulk electricity quotation service for high-voltage contracts, will start operations from April 1, 2016. From November 19, 2015, we will start pre-consultation of the "Bulk Negotiation for Multiple Stores" service for business operators with many stores in preparation for the full liberalization of the electricity market. Click here for the "Shindenryaku.com" site Here is the point ↓↓↓ ★Overwhelming volume discount realized by negotiating stores together ★Optimal...
Electric power liberalization customer attraction package is now available!

Optimizer Co., Ltd. (location: Minato-ku, Tokyo, CEO: Shusaku Tagawa, hereinafter referred to as Optimizer) is an advertising marketing company that has a proven track record in attracting new power customers. From November 13, 2015, we will start offering the "Optimizer/New Electric Power Advertising Package" that provides know-how to new electric power companies. [Background of “Optimizer/New Electric Power Advertising Package”] On April 1, 2016, due to the liberalization of electric power for general households, the Japanese electric power market expanded to 20 trillion yen with more than 80 million customers. "all…
Launched “Call Center Construction & BPO Service” for rapid development and overwhelmingly low cost call center construction and operation agency

Next-generation ICT cloud-based core system and PBX Optimizer Co., Ltd. (located in Minato-ku, Tokyo, CEO: Shusaku Tagawa, hereinafter referred to as Optimizer) is a call center construction / We will start providing the operation support service "Optimizer Call Center Construction & BPO Service" from December 9, 2015. Points of "Optimizer/Call Center Construction & BPO Service" ■Prompt and low-cost opening/expansion of call center and thorough support! ■ In the electric power liberalization market, financial market, and EC market...
Launched “Unlimited Business Phone,” a telephone service for corporations with a monthly fee of 300 yen.

Cut corporate mobile phone costs by up to 85%! Overturn the common sense of business. Optimizer Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director: Shusaku Tagawa, hereinafter referred to as Optimizer) is a cloud type that can reduce the cost of corporate mobile phones distributed to employees, which required high costs for introduction, by up to about 85%. On November 4, 2015, we started offering a corporate telephone service, “Unlimited Business Phone”. [Background and Objectives] On September 11, 2015, Prime Minister Abe said, "High mobile phone bills are putting pressure on household budgets." However, information communication…
Free video chat tool for business

About video chat services in Japan Today, video chat is commonplace, but in the beginning, there was a time when there was only text chat with only text exchanges. has achieved As it has evolved, the amount of information that can be exchanged has increased dramatically. Various video chat services are making use of these technologies in business, such as customer service and internal meetings. Online English conversation services such as DMM.com, online preparatory schools, and live chat services in the adult industry are all in one place.
Global trends in web design! Featured framework and layout introduction

Purpose ・To clarify the changes in the experience users seek from the Internet in line with the spread of smartphones and changes in the web environment.・Respond to issues that change with the trends of companies (clients) and reduce operational costs.・We, the production side, build up our own production results in line with trends, stay one step ahead of client issues as trends change, and solve problems and make proposals to clients. Research Content ■Research Summary The increase in smartphone users has had a significant impact on the web environment. The experience that users want from the Internet is changing...
Analysis of Curation Sites and Research on Growth Potential

Overview/Purpose Today, the Internet is flooded with information overload, and the provision of information to consumers is not optimized. In response to this issue, "curation services" that organize and transmit information from a unique perspective have been attracting attention in recent years. This research analyzes the market size and strategies of each curation media, and concludes the points necessary for curation media that can be monetized in the future. Research contents ■Definition of curation media on the web■ First of all, what is the definition of curation media on the web? Simply put, the Internet is...
First exhibition at the 1st Kansai Electric Power Deregulation EXPO!

Thank you for visiting the Optimizer booth. Optimizer Co., Ltd. exhibited at the 1st Kansai Electric Power Liberalization EXPO held at INTEX Osaka from September 2nd (Wednesday) to 4th (Friday), 2015. did. Mini seminars will be held at the exhibition booth as needed, and we will introduce the power supply and demand management agent service that supports the operation of new power (specific-scale electric power companies) and the industry's only new power bulk estimate service. A total of 30,000 people visited over the three days. There was a day when we were hit by heavy rain on the way, but we held a mini session regularly at the optimizer booth…
World MD Bringing products from all over the world to everyone in Japan

Launched "World MD", a service that introduces selected merchandise through its own route. ◆Creating an opportunity to escape from price competition in the distribution industry Optimizer Co., Ltd., a comprehensive strategic marketing company for companies, collects information on manufacturers in each country through its own route, and provides products and information that can be a strategy for differentiation from you. We have opened the service "World MD" to introduce. Currently, mass-produced products, high-priced products, and OEM products cannot differentiate themselves from competitors, and tend to be price-competitive. World MD wants out of such competition! and grope...
Announcement of exhibiting at Funeral Business Fair 2015

Funeral Industry Specialized Recruitment Service x New Power Introduction Consulting At the Optimizer Booth, we will provide the funeral industry's only professional recruitment service "Funeral Recruitment Alert" and "Funeral Industry Specialized / New Electricity Introduction Consulting". ▼What is the Funeral Business Fair? This is a comprehensive exhibition and business meeting for those involved in the funeral service industry. ▼ What is a service specializing in the funeral industry? “Funeral Recruitment Alert” is a complete performance-based service that specializes in human resources in the funeral industry. Teori…
6 popular website pattern graphics

Pattern graphics influence design quality and impression Pattern graphics influence design quality and impression, and researching these will lead to improvements in design quality in the future. So, I summarized what kind of patterns are used in recent websites. (1) Lines and dots A pattern in which thin diagonal lines and fine dots are arranged regularly. Recently, dots are used as a filter for photos and videos. →It can make low-resolution images look less rough. Science Triangles, squares, rhombuses...
Search advertising is not dead yet! What new methods will grow in the future?

Yahoo x Optimizer Joint Listing Advertising Seminar Report The 5th web marketing seminar this term will be held jointly with Yahoo! The speaker consists of two parts. Each company held a lot of materials in one hand for about an hour and a half. The content starts with basic knowledge, and introduces the operational points of native advertising (Yahoo! By the way, native ads are articles (contents) and advertisements.
Shorten work time and increase efficiency by improving Illustrator usage skills

Web design of Illustrator ■ Advantages of Illustrator Comparison with Photoshop ・When designing for PC is converted to smartphone Photoshop: You have to open a separate file for each device size. When enlarging the size of an object, the image quality is degraded. Illustrator: Work with multiple designs in the same file by using the artboard tool (CS4 and later). Since it is vector data, the resolution does not change even if the object is enlarged or reduced.・When transferring files Photo…
UI/UX points in responsive web design

Necessity of designs that take access from smartphones into consideration In some industries, such as food, clothing, and beauty, access from smartphones has already surpassed that of PCs. This trend is accelerating especially in the BtoC industry, and it is predicted that smartphone access will exceed PC access to almost all sites. The design should not only be designed for PCs, but should also be designed with access from smartphones in mind. It is necessary to be conscious of the design centered on touch devices from the mouse-centered operation as before. Think about the design first...
[Optimizer] 2015 New Graduate Commencement Ceremony Report

8 new members joined the optimizer this year. Entering the floor, lining up in front, the 4th generation members introduced themselves one by one. Everyone who spoke about their motivation and expectations for working in society as optimizers was nervous, but watching them made me feel that they were very reliable. Group photo with officers and new graduates. The location is "Toyokawa Inari" which is about 5 minutes on foot. In the precincts, stone statues of the seven deities of good fortune and the "child hugging fox" were enshrined. After the shooting, we all went to visit. What kind of wishes did everyone make? this…
*Full house*Comprehensive strategic marketing seminar for companies who wish to regain strong growth in their e-commerce business

EC strategy marketing seminar to lead your company's own EC to regrowth 1st Turn the two R's! The latest strategies for customer acquisition (Reach) and CRM (Relation), which are the twin wheels of "aggression" toward regrowth. Optimizer Co., Ltd., which is dedicated to researching "customer acquisition" strategies, and Co., Ltd., which is dedicated to researching "selling through EC" Online Shop Research Institute will be holding an EC strategy marketing seminar for companies that wish to once again achieve strong growth in their e-commerce business. This time, which will be the first time, I was purchasing, which will be the two wheels for the growth of EC...
Launched "Call Optimizer", a service for measuring the effectiveness of advertisements by telephone.

You can see which advertisement you saw the phone inquiry and entered! Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa), which provides comprehensive marketing support for companies, identifies which advertisement the customer contacted by phone made the inquiry. We have started offering “Call Optimizer,” a service that can analyze advertising effectiveness. Call Optimizer measures advertising effectiveness as conversions (results) of phone calls for inquiries and orders. Response analysis for each campaign regardless of paper or web media, search engine linked type…
From 9,000 yen per month! "WEB Crawler" Service Now Available!

Optimizer Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa), which conducts comprehensive strategic marketing, has started offering a service "WEB Crawler" that automatically supports data collection from websites. Optimizer has been utilizing automatic data collection technology through its own marketing strategy and media management, and will develop it as a service for other companies in the future. ■ Optimization of information accelerates business With the spread of CGM services and the spread of CMS construction, an environment where companies and individuals can easily publish content is created.
Industry first! Launched “Customer Acquisition Type Video Ads”

Optimizer Inc., a comprehensive strategic marketing company, will start providing the industry's first customer acquisition type video advertising service. ■ 2014 = First year of video With the spread of smartphones and tablets and the resulting improvement in the viewing and communication environment, lifestyles have changed from "watching TV with family at home" to "collecting information using smartphones in free time while out and about". Style has become popular. Furthermore, even if you watch a recorded TV program, most people now use the function to skip commercials, so it is becoming more difficult to raise awareness from TV commercials than in the past.
The effect of the topical "moving" LP "Parallax Effect LP" is amazing!

Optimizer Co., Ltd., a comprehensive strategic marketing company, will start offering a “moving” LP “Parallax Effect LP Production” *1 service. ■Modern people who live while choosing information to put in their brain Competitive website designs are improving year by year, and sites with old designs tend to lose credibility and decrease action rates and purchase rates. When comparing similar products and services, have you ever inadvertently chosen the one that is fashionable and appealing to you? This time, the topic that makes you want to see it…
[Optimizer] 2015 new graduate informal report

On Friday, October 24, 2014, the informal ceremony for 2015 new graduates was held. The venue is the same as last year, the 37th floor of the ANA Continental Hotel. It was a room where you can see the night view of Tokyo. At the start time of 19:30, the 9 prospective candidates lined up in two lines facing the stage. Looking at everyone's expressions from the moderator's seat, I could see the tension and enthusiasm that this time had finally come. After the president's greetings, we went to receive the official certificate. Each student was handed a certificate along with a gift of words based on job hunting and life episodes. (Messaging in a small conference room...
Illustrator tutorials to accent your design

Have you ever felt that something was missing while designing? Therefore, this time, we will introduce a tutorial for Illustrator that can be used as an accent for your design. Sketchy Text Tutorial Vectips Creates a handwritten feel. How about using it as a title? How to create a three-dimensional icon using Illustrator's glow (inner) function illustrator mania You can easily create a three-dimensional icon. It can be used for various things other than icons.
What percentage of people changed their attitude after watching a promotional video on YouTube?

25.0% of those who have watched the company's official promotional video answered that they have purchased a product or service as a result of watching it. In addition, when including those who considered purchasing, it reached 40% of the total. In addition, more than 20% of people have visited the site because of pre-roll type advertisements (video advertisements played before viewing), and it can be seen that it is effective as an opportunity to learn about companies and brands. 1 in 4 people have purchased a product after watching a YouTube video Have you ever watched a company's official promotional video on YouTube?
Google AdWords Video Ads (YouTube Ads)

What is YouTube The world's No. 1 video sharing site, where videos are posted very actively by both professionals and amateurs, providing a variety of content. Mobile (smartphone) video sharing site is the second largest in the world, boasting an overwhelming scale unrivaled by other companies. With Google AdWords, you can promote your company's ads to users around the world by posting them on YouTube. In addition, since there are various contents, it is possible to set advertisements for various user attributes. There are three types of ad formats:
Listing - match type

Recently, we are conducting a listing course for new graduates in-house, but attention is focused on things like the cost per click and targeting functions such as devices, time, and regions, and we are not able to convey the importance of it. There is one setting that I feel. It's a match type. The match type must never be forgotten when conducting listing operations. The match type controls which search keywords the registered keyword will be displayed for. Those who do not control match types should not operate listings. So match...
Basic knowledge of ad technology

Overview Ad technology (also called advertising technology, ad tech, ad tech, etc.) refers to systems related to Internet advertising. This applies not only to display advertising, but to all areas of advertising that make full use of technology. The following three techniques are mainly used.・Media (Provide the area where advertisements are displayed.) ・Ad distribution (Distribute advertisements according to a certain logic for media.) ・Effect measurement (Aggregate and evaluate the results of distributed advertisements.)
Custom-made product development

The popular Mudpie tote series with initial embroidery on chic design tote. You can create a custom-made product for such an adult cute mud pie according to your request! For example... Events, novelties, limited edition models, etc. We will propose the best product design for your target audience, from standard tote bags to pouches and pen cases, according to your needs. The products we propose include standard tote bags, pouches, pen cases, and more. Many collaborations so far...
Strategic website structure analysis

Necessity of Structural Analysis The communication infrastructure of the Internet is no longer special, but with the explosive spread of smartphones and tablet terminals in recent years, an environment has been created in which users can access the same information as PCs even if they access with mobile terminals, making it more familiar. became something. Whether it is an individual or a company, the purpose of use varies, but from the user's point of view, due to its characteristics, it is mainly used for researching and searching for something. The sight of finding a site is now even routine. While it has become convenient, it is now enormously bloated ...
Sambroa Nail Manicure

Australia's sambora (Sambora) Beach Toes manicure Global Commerce Division utilizes its own connections to discover and produce excellent overseas brands that have not landed in Japan. The theme this time is "Nails for athletes" manicure optimizing the untapped sports market What is Australia sambora? Australia, the country with the strongest ultraviolet rays in the world, is said to be one of the most advanced countries in terms of UV protection. Founded in 2011 by sambora, now Oath…
gea pumpkin seed oil (edible cosmetic oil)

Pumpkin Seed Oil Global Commerce Division of GEA Slovenia utilizes its own connections to discover and produce excellent overseas brands that have not landed in Japan. The theme this time is "Diversifying and optimizing the expanding edible oil market" to produce the next market for olive oil. What is Slovenia GEA? The mysterious Republic of Slovenia is located east of Italy and south of Austria, surrounded by the Adriatic Sea and the Alps. Known as a world-famous resort area, it is also famous for its wine. GEA was founded in 1904 and has been operating for 110 years…
Mud Pie

The Global Commerce Division, which handles various products around the world, has started handling popular American miscellaneous goods brands! Mud Pie, which sparked the initial boom, not only tote bags from the United States, but also fashion miscellaneous goods and gift items that are popular in the United States. We aim to develop a fast fashion brand centered on miscellaneous goods in the Japanese market. Don't miss the Japanese-only items and American pop and cute items! In October 2012, the Global Commerce Division signed a contract with mudpie in the United States.
carter's

Optimize America's No. 1 baby clothing brand in the global distribution business! The only carter's full lineup in Japan can be ordered! In 2008, the Global Commerce Division began distribution of the American baby clothing brand "carter's." We are engaged in online sales for the general public from our own site, Rakuten Mall. We are also developing a wholesale business for retailers and online shops. It is used by many shops. What is Carter's? Carters was founded in 1865 in Massachusetts, USA.