Web customer acquisition optimization

法改正対応「CookieOptimizer」で強固なマーケティング基盤を構築 〜WordPress対応・3STEPで導入できる、次世代のCookie同意管理ツール〜 2025年から始まった「外部送信規律」の厳格化により、あらゆるWebサイトが対応を迫られています。 特に広告・マーケティングを担う企業にとって、「クッキー（Cookie）対応」は今やCV（コンバージョン）獲得の前提条件です。 そんな中、私たちが開発・提供する「CookieOptimizer（クッキーオプティマイザー）」は、法対応と成…

Instagram campaign measures You can also interview users! Optimizer's Instagram campaign that utilizes the know-how of web advertising! Do you have any of these problems? I can't increase my followers...I'm afraid that the campaign will violate the rules.I don't know how to operate Instagram ads, and the cost per click is high... Optimizer will use the know-how we have accumulated in web advertising to help you campaign for your Instagram account! What is Instagram? "Keep you close to the people you love and the things you love...

Ad Ebis Consulting We use Ad Ebis, which centrally manages and measures diversified advertising measures, to analyze and optimize budget allocation for improving the performance of the entire measure. What is Ad Ebis "Ad Ebis" is a marketing effect measurement tool that measures, analyzes, and optimizes marketing measures in order to optimize marketing measures. By converting everything into data, it becomes clear to the user "which channel", "what content", and "at what timing" is the best approach. What you can do with Ad Ebis ・Manage all measures collectively …

What is a YouTuber/Influencer? In recent years, media such as YouTube and Instagram have become increasingly popular among young people. Users who have a lot of viewers and followers in those media are called YouTubers and influencers. YouTubers/influencers are generally called YouTuber/influencer measures to receive requests from companies and introduce products and services. If you introduce a product or service to a person with a large number of subscribers or followers, the number will increase in an instant.

Instagram account management agency In recent years, the use of Instagram by general companies and individual businesses has spread, and it is important to see how much you can connect to your company's "fans". Currently, there are more than 10,000 domestic companies using Instagram (as of 2019), and when combined with “business accounts” for individual businesses such as freelancers, the number of accounts exceeds 25,000, and it is still growing. expected to continue. Why do businesses use Instagram? Benefits of using Instagram for companies…

What are Facebook and Instagram Ads? Advertisements displayed on Facebook/Instagram. It can be posted on feeds, stories, etc., and can be visually appealing with images and video materials. Important index for lowering CPM of Facebook/Instagram Ads Difference from Listing Ads The difference from Yahoo! Promotional Ads and Google AdWords is that it is possible to target each user. Since it is possible to target based on account information, it is said that the accuracy is high.

Assumptions There are mainly CPC and CPM billing methods for Facebook/Instagram ads, but if you select CV as the “Purpose of Advertisement”, only CPM billing can be selected. For this reason, most of the direct response Facebook/Instagram ads currently operated by Optimizer use the CPM billing method. In the case of the CPM billing method, it is very important to lower the CPM (cost per 1000 impressions) in order to achieve the client's target number of CVs and target CPA. Why…

Do you have any problems with listing ads? I want to start listing ads, but I don't know where to start. I would like to find an agency because operating it in-house is the limit, but I do not know how to choose. We have asked an agency to manage our advertising, but we are not getting the results we expected. I want to use the new function of listing advertisement, but the agency does not come up with a proposal. When we receive inquiries from customers, we often receive the above consultation. If you are looking at this page and have the same problem, please consult the optimizer.

The “next move” retargeting that leads to further results from the effect of advertising to attract customers Optimizer's online customer attraction strategy, which has achieved results by thoroughly utilizing the listing advertisement operation know-how acquired through its own media worth 5 billion yen, will further enhance its customer attraction effect. Retargeting is the “next move” to improve. Advantages of retargeting Analyze behavioral history after visiting the site and deliver only to true prospective customers, so delivery accuracy is high By optimizing the media to which advertisements are delivered, wasteful costs are not incurred and cost effectiveness is high In order to display advertisements according to the elapsed period after the first visit to the site,

Optimizing the entry form dramatically improves the dropout rate 69% of Internet users answered that they had quit using the entry form on the website, and about 70% gave up filling in the form and left. doing. (Research by F-Code) The number one reason for this is "too many input items" at 69%, the second reason is "an unintended error occurred" at 551 TP3T, and the third reason is "input content that makes you hesitate to send" at 371 TP3T. , 4th place is "difficult to use the screen" with 35%, 5th place is "troublesome to correct entry mistakes" with 27% and the stress felt in the entry form ...

WEB advertisements that reach consumers who cannot be reached by listing There is a limit to the number of searches per month. Therefore, there is a limit to the number of acquisitions even if the listing budget is increased forcibly, and the performance and cost per acquisition (CPA) are not proportional. This is because listing ads are not displayed for the “non-search layer” that has an overwhelmingly large population. This is both an advantage and a disadvantage of listing ads. In other words, even if the "non-search layer" is interested in your company's service, there is no way to search because they do not know. Realizing the “next step”…

Next-generation performance-based advertising, “In-feed advertising,” is now available “In-feed advertising,” also known as native advertising, is suitable for the smartphone era, and allows ads to blend into articles to reduce stress on users and provide precise targets. A new style of advertising that can capture layers. From April 2015, Yahoo! Since its launch, it has been attracting attention as a new type of advertising that improves customer acquisition. It is said that the click-through rate of in-feed ads is 2.5 times higher than that of banner ads.

Rakuten, Amazon, Yahoo! Shopping. There are 3 major malls used in Japan, but I think there are many people who have left it as it is. For those in charge, Optimizer provides an EC site operation agency service. ◆EC mall agency service contents Correction of product pages Correspondence to each event (Rakuten Super SALE, etc.) Ad operation agency in EC mall What is the difference between EC site and EC mall? EC sites and EC malls look similar but have completely different meanings. An EC site is a place where products and services are distributed on the Internet.

Now, improve your site's ability to acquire results with the landing page "Moving LP" that achieves the most customer acquisition! Optimize your landing page with “movement”. It is a product theory that ensures the closing of visitors from listing advertisements and maximizes advertising efficiency. Optimizer's latest LP production "moving LP" Landing page (LP) is understood by many companies, and effective LP theory is pursued every day. However, the eyes of consumers who come into contact with LPs are getting used to them. Theoretically unconstructed stationary…

Industry first! Customer Acquisition Video Ads Provided by Optimizer As a comprehensive strategic marketing company, Optimizer has gained industry analysis and targeting through ASP management, a track record of over ¥5 billion in advertising operations in its own media, and a track record of producing over 400 LPs. We apply our customer acquisition know-how, which has made it possible to maximize comprehensive CVR, to video advertisements to create the industry's first trial of "customer acquisition type video advertisements" that is directly linked to your company's action stage. In addition to creating high-quality and topical videos, various "WEB marketing measures" ...

WEB technology that evolves day by day Technological innovation of the WEB is happening in various fields. Development languages that did not exist until a few years ago are being used, and standards such as HTML5 and WebRTC are being newly developed. If something that could not be done before is developed and evolved somewhere in the world and becomes common knowledge, we have entered an era where even non-large companies can easily create new services that make use of the new technology. “Marketing” x “Technology” Today’s W…

From “communication” to “connection” marketing From marketing that conveys information through advertisements to marketing that creates connections and sharing is also used as a new customer contact point. Optimizer's SNS service solves such risks and worries as there are no resources to continue operating SNS. We propose S…

Content Marketing as a Customer Acquisition Policy Content marketing is marketing that carries out branding by creating, optimizing, and disseminating various contents in cooperation with the company or media to convey the appeal of the company's products and services to consumers. It's one of the strategies. Unlike traditional advertising, which is aimed at selling, content marketing aims to win the trust of prospective customers and leave a lasting impression as a brand by delivering useful information. Creating a corporate site or homepage is not the end. look…

What is a landing page that can produce results?In general web marketing, a “landing page” is a “web page that completes with one page created to convert (CV)”. A “landing page” is essential when attracting customers using online advertising. The purpose and benefits of the landing page There is only one purpose of the landing page. It is to get conversions (CV) from users such as document requests, inquiries, and orders. The landing page is mainly the landing page of the Internet advertisement, and the user's interest, preference ...

WordPress is the royal road of CMS WordPress is used as a CMS on about 55% of websites around the world. There is a reason why it is adopted by more than half of the websites. Not only is it easy to use as a CMS, but it also has a rich development environment because many people use it. Implementation performance data: As of September 2010, 8.5% of the entire Internet was created using WordPress, and it is used in over 26 million websites. People who browse blogs operated by WordPress.com receive two monthly…

"Editing Efficiency x Operational Efficiency" by Converting Websites to CMS All kinds of content is uploaded on the Internet, resulting in an overabundance of information. In order to make a website structure that does not get buried, it is necessary to take measures such as increasing the “update frequency” of the website and increasing the “number of pages”. At that time, building a website one page at a time based on HTML requires a lot of man-hours and labor when increasing the "update frequency" or increasing the "number of pages".

Respond to strict content regulations with real-time content management for multiple sites Now that the web has become the main method of information distribution for companies, it is unacceptable to distribute inaccurate information or advertisements just because it is on the web. yeah. In particular, in industries such as finance and medical where advertising is strictly regulated by law, the accuracy of information is required for both the ad submission side and the distribution side. It is possible to manage and change the distribution contents of many distribution media in real time. Not just banners and display ads, but text context…

Matching "Information" and "Consumers" In the past, AIDMA (attention, interest, desire, memory, and purchase) was thought of as consumer behavior, but consumer behavior is changing with the spread of the Internet and search engines. Did. Current marketing considers the process of AISAS (Attention, Interest, Search, Purchasing, Sharing). We have been focusing our marketing business on matching. Comparison and examination behavior when searching for something In the current Internet, information…

Landing page analysis/improvement (LPO) The landing page is always transitioned before conversion (CV) in attracting web customers. It is important to analyze and improve the landing page in order to increase the conversion rate (CVR) by having the appeal of products and services known, and it is a measure that must be taken to succeed in attracting customers on the web. We are thinking. What is LPO? LPO is an abbreviation for “Landing Page Optimization”. We mainly use analytics and heat map tools to create labels based on “numbers”.

Sales efficiency support tool "Visitor Optimizer" "I want to identify the companies that are visiting" "I already have an analysis tool, so adding another tool would be troublesome..." "I want to conduct sales activities more efficiently The Visitor Optimizer can identify over 100,000 businesses! Efficient sales activities can be realized by listing companies that did not lead to inquiries from the site. Visitor Optimizer also does more than just visitor identification! Access analysis function and chat function can also be used at regular rates. Visitor o…

“Visitor Optimizer,” the No. 1 solution for user analysis that enables real-time, accurate, and advanced analysis “We have multiple analysis tools, but it takes time and effort to operate them…” “I want to make more use of access analysis tools for listing advertisement operations "I want to respond to visiting users in real time" The problem is solved with Visitor Optimizer! In Visitor Optimizer, in addition to regular analysis functions such as inflow keywords, stay time, direct and joint effects, etc., we have a wealth of functions such as visiting company analysis and chat functions. In addition, follow…

Search engine ranking/advertisement analysis tool By using a "search engine keyword analysis tool" that automatically crawls multiple keywords to obtain data that can be objectively analyzed for the search engine power and listing power of the website, the company's search engine・Strongly supports the establishment of branding. The need to analyze search engine rankings and grasp the position with competitors The most important external factor in search engine analysis and listing is the presence of competing sites that are simultaneously developing and posting. Currently, search ranking acquisition tools and listing management tools provided by each company…

Abundant track record, promotion and service development using smartphone applications We can create all kinds of applications such as iPhone / Android / tablet terminal application development, smartphone application CMS construction, in-app billing application. Smartphone apps are an essential strategy for web marketing, and our company has been making achievements from early on. We can make proposals that meet your needs, such as branding, multimedia development, promotion, and sales tools. It is also possible to plan promotions linked to apps. Promotion apps…

What is a satellite site strategy? The satellite strategy refers to launching a separate site from the main site. Basically, we will launch a site from a third-party perspective and aim to acquire semi-existing and latent layers that cannot be acquired on the main site. It is often operated mainly on comparison sites or article LPs, and strategies are made according to the user base you want to acquire. 2 benefits of satellite site strategy Why do companies do satellite strategy? There are two major advantages for businesses. Advantage 1: The recognition of the company has increased, and the acquisition of users who are flowing to competitors ...

Features of the campaign operation agency provided by Optimizer ① Support for attracting customers and marketing measures that can only be done by a comprehensive web advertising agency Please leave everything from planning to campaign site creation and effective advertisement operation. We not only act as a campaign management agent, but also provide know-how to attract customers using the web. We support effective campaigns based on our experience in marketing support for over 600 companies. (2) One-stop service from planning to novelty shipping and data aggregation. Multiple production meetings…

Adaptation to change In recent years, advertising planning has become so complicated that it is impossible to describe it in a single word. It continues to evolve, and in many cases the industry can change completely in a year or two. Recently, in the hope of gaining customers while spreading information based on word-of-mouth information represented by SNS, we purchase advertising space mainly for search engine marketing, effectively utilizing so-called paid media, A triple media mix that reaps with…

What is a press release? A press release is an announcement made by a company to the media such as television, newspapers, magazines, news sites, etc. about new activities such as the launch of new products and services and the holding of events. To put it simply, a press release is the provision of information from a company to each media. The media disseminate information to general consumers by taking up information from this company on television, newspapers, magazines, and news sites. Press releases provide corporate information for the purpose of being picked up by the media as news (so-called publicity).

The media that everyone knows is not the media to "catch" In the conventional concept of advertising, we often think of powerful mass media as the center, but the meaning changes slightly in web marketing and Internet advertising. With the spread of the Internet and SNS, individual tastes and interests, worries and their solutions have been subdivided, and the media has been subdivided accordingly. Along with this, the importance of acquiring long-tail customers is increasing. In addition, the diversification of advertising media has progressed, and not only does it address the needs of end users, but also latent needs and concerns.

For users, the website is a huge database For users, the Internet is a "problem-solving tool" and the website is becoming a huge database. With a huge database = like an encyclopedia, you can reach the site from the search engine and pull out the information. At Optimizer, we have focused on matching users and information in our marketing business. In other words, it is "optimization of information" for users. Optimize your website from our own media management know-how for over 100 media How to create a website…

Optimizer's listing advertisement that understands customers, competitors, and consumers and operates strategically Optimizer's listing operation is different from other Internet advertising agencies that often "leave it to chance". Strategy, tactics, options, we provide services backed by advanced operational theory. Strategy: Optimizer's listing starts with "strategy" In Optimizer's listing strategy, thorough 3C analysis, strategy design, and operation improvement PDCA cycle are performed to optimize listing operation Thorough attention to customers, competitors, and consumers 3C analysis…

獲得特化媒体スーパーアフィリエイターネットワーク Medipartnerとは Medipartnerは有力サイトを中心にネットワークを構成する成果報酬型広告のASP（ affiliate service provider ）です。ASPは、広告主と比較サイト等の広告掲載媒体をつなぐ役割をもっており、クリックや成果（購入・申込み等）を計測できるシステムを提供するだけではなく、出稿する比較サイトの選定や掲載内容の確認を代行し、ＷＥＢでの新規顧客獲得をサポートします。   Medipartnerの強み…

Start with understanding your business model. Optimizer's comprehensive web consulting starts with understanding the client's business model. Induction measures to a website that everything is linked Creative design backed by a wealth of achievements Creation and optimization of customer engagement And analytical ability to derive the correct answer from various data Industry specialists clarify the profit process and profit scale, We commit to business growth through sustainable and uncompromising planning. Optimizer's web marketing is related to the scale and type of business…

There are more than 10,000 registrants on “Funeral Recruitment Alert”, a career change and employment support site specializing in the funeral industry. A large number of people, regardless of gender, are registered, ranging from people with experience in the industry such as qualified funeral directors, funeral managers, and coffinists, to highly skilled people with experience in other industries and professionals in customer service. “Funeral Recruitment Alert”, the only recruitment service specializing in the funeral industry, connects funeral companies and funeral personnel. The “Funeral Recruitment Alert” operated by Optimizer listens to the needs of the client funeral company, and the staff in charge of human resources who have experience in the industry provide excellent information from the site’s point of view.