~1st Owned Media Edition~
Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereinafter referred to as Optimizer) will hold a free seminar "Thoroughly Utilize Triple Media! Content Marketing Practical Course" on Tuesday, April 25, 2017 from 5:00 p.m. 3 times in total) will be held in Akasaka, Tokyo.
A seminar for corporate web marketers to learn about the latest content marketing measures that fully utilize triple media (owned media, earned media, and paid media), from the basics to practical know-how, is held in Akasaka, Tokyo, which is easily accessible. Held at Mitsuke.
In order to ensure that you master this new method of producing marketing results by combining the three media of "owned media," "earned media," and "paid media," we will hold a comprehensive seminar divided into three sessions. Masu.
The first seminar, held on April 25th, covered the basic knowledge of owned media, which is responsible for building relationships with customers, in the "Owned Media" edition, as well as the introduction of the PDCA cycle from the launch of owned media such as a company's website. We will thoroughly explain everything from the basics to the latest usage examples.
Each seminar from the 1st to the 3rd is independent, so you can fully practice the course even if you only attend once. Those who participate in all three sessions will receive materials for all three seminars. Of course, we are looking forward to your participation from the second (scheduled for May) and third (scheduled for June).
Background of the event
In content marketing, in order to connect awareness to purchase, it is important to communicate to whom, what to do, and in what order using web content.
Nowadays, promotions tailored to companies' needs are ignored, and the three media called "triple media" - owned media, earned media, and paid media - are attracting attention as a new marketing method that accelerates the growth of companies in web marketing. I am.
What is “triple media” that maximizes the results of content marketing?
① Owned media (maintaining relationships with customers)
Company media such as corporate sites and company blogs.
Maintain relationships by regularly delivering information about your company to existing (and potential) customers.
② Earned media (spreading word of mouth and becoming fans)
External media centered on SNS such as Facebook and Twitter.
Share your company's information with other users and have them become fans.
③ Paid media (recognition/attracting customers)
Paid media such as listing ads, remarketing ads, and in-feed ads.
Communicate information about your company to a wide range of first-time users.
Triple media is very closely tied to your content marketing strategy, and you need the best combination of all three to maximize your marketing effectiveness.
Therefore, in this seminar, a professional marketer will serve as a lecturer and explain content marketing measures that thoroughly utilize triple media. In this 3-part series, we will introduce the role each of the three media plays and the best way to create content to achieve results.
As the latest marketing measures from the customer's perspective are becoming more and more important, this seminar is a must-attend not only for those who want to achieve their goals with web marketing, but also for those who want to understand web marketing from an overall perspective rather than advertising units. Please feel free to join us.
Seminar details
“Thoroughly utilize triple media! Content marketing practical course (3 sessions in total)”
~ 1st Owned Media Edition ~
・Date and time: Tuesday, April 25, 2017 17:00-18:30 (doors open 16:40)
・Venue: Optimizer Co., Ltd. Seminar Room
(Orient Akasaka Mortside Building 2F, 1-1-7 Motoakasaka, Minato-ku, Tokyo)
Tokyo Metro Ginza Line / Marunouchi Line "Akasaka Mitsuke" Station Exit B 3 minutes on foot
5-minute walk from Exit 9a of Nagatacho Station on the Tokyo Metro Namboku Line/Yurakucho Line
4-minute walk from Exit 7 of Nagatacho Station on the Tokyo Metro Hanzomon Line
・Capacity: 20 companies (advance application required, up to 3 people per company)
・How to participate: Free
・Please apply using the application form below.
*This seminar is for advertisers. Please refrain from participation from other companies in the same industry.
program
Part 1: The basics and practical know-how of content marketing that you must know!
Part 2: Tips for managing owned media for success!
Part 3: Thoroughly utilize recommended competitive analysis tools that can be used for free
*In order to provide you with the latest information, some of the above contents may be subject to change.
Future schedule
1st April 25, 2017 (Tuesday) “Own Media Edition”
2nd May 25, 2017 (Thursday) “Earned Media Edition”
3rd June 22, 2017 (Thursday) “Paid Media Edition”
*Schedule is subject to change.
*This seminar has ended.