This is a notice of new functions and new information related to web advertising.
1. Google Ads
Smart bidding has been updated.
① Introduction of “seasonal adjustment”
■What will you be able to do?
If you expect a major change in the conversion rate due to a planned event (sale, campaign, new product launch, etc.), you can now adjust the estimated conversion rate in advance.
For search and display campaigns that use automatic bidding, you can adjust the estimated conversion rate by specifying a specific period, campaign, or device. Seasonal adjustment is best for short events lasting 1-7 days.
For search and display campaigns that use automatic bidding, you can adjust the estimated conversion rate by specifying a specific period, campaign, or device. Seasonal adjustment is best for short events lasting 1-7 days.
② Maximize conversion value
■What will you be able to do?
From August 21, "Maximize Conversion Value" is now available in Smart Bidding for search campaigns. Maximize Conversion Value allows you to maximize the total conversion value of your campaign within your specified budget.
This is suitable when you sell multiple products with different prices and profit margins and want to maximize sales within your budget.
2. Yahoo! Search Ads
Ad display options have been updated.
① Addition of quick link option function
■What changes?
Explanatory text can now be displayed in the ad display option "Quick Link Option".
When you enter a quick link description, a quick link option with a description (extended quick link) may be displayed at the top and bottom of the search results page on the PC version.
■Implementation date
Scheduled for Wednesday, October 2, 2019
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