創業以来20期連続黒字成長中！
オプティマイザーは、ミドルステージを経てレイターステージへ突入しています。WEB広告代理店にありがちな剥離の経常損益率ではなく、事業ポートフォリオを多様化させ、他社に無い付加価値の創造と高水準の収益体質と安定成長を実現してまいりました。資金、人財、サービスを成長エンジンに変え次のステージへ向けて経営計画の実行を進めています。
創業21年目である2026年度は攻めの姿勢を貫くと共に最適化によるイノベーションを加速させてまいります。
market and us
According to the Nikkei Advertising Research Institute's 2016 Internet advertising market size estimate survey, smartphone advertising spending continues to grow to 647.6 billion yen, with 124% year-on-year growth in 2017 to 801.0 billion yen, and video advertising spending of 86.9 billion yen in 2017. In 2019, it is expected to be 141%, or 122.4 billion yen, compared to the previous year.
Due to the spread of smartphones and tablet terminals, etc., the market size is expanding due to the expansion of performance-based advertising, including search-linked advertising. Advertisers' evaluation of and expectations for Internet advertising are also increasing, and it is believed that Internet advertising will continue to hold a certain position in the future.
According to Yano Research Institute, the affiliate advertising market is expected to expand to 350 billion yen in fiscal 2020. As for the future outlook, the speed of growth in the industry is expected to slow down rapidly, and we anticipate that there will be a large gap in the superiority of major companies.
Services that have reached a maturity phase are spurring excessive competition, shifting from commoditization to a battle for differentiation, and finally to overseas expansion, and the selection of capital power has begun. In the future, abundant capital and product differentiation will make the "expansion of disparities between companies" apparent, and strategies for survival will determine growth in the mature stage. In addition to thorough cost reduction and operational efficiency improvement, the difference in product planning ability and marketing ability to avoid competition is directly linked to growth and profit margin. We believe that it is important to execute business strategies steadily to maintain growth that exceeds that of our competitors, and to aggressively invest in the future with a high level of profit margin.
Optimization area ~ business connection ~
"Optimize" is an approach that seeks to streamline economic activities and reduce costs in a diversifying information society.
We are developing our business centered on optimization through marketing. Utilizing this core competence, we have expanded the fields of overseas distribution, energy, and information communication, as well as commercialization areas. In the future, we will strengthen our business areas and take on challenges in new fields in order to move to a further stage.